While “one page salesletters” can be what Stephan Spencer, President and Founder of Netconcepts calls, “an SEO nightmare,” proper optimization of microsites can be beneficial to SEO. In this article, Stephan writes about the right (and wrong) way to treat microsites as an SEO option.
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Google Blogoscoped reports that Yahoo’s Image Search now particularly likes Flickr content, so this may be incentive for webmasters to use Flickr “as a kind of Yahoo search engine optimization”. My frequent readers know that I’ve been advocating using Flickr for image search optimization for some time now, and I’ve been speaking on this subject at Search Engine Strategies conferences as well.
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Shop.org Annual Summit 2007 — Las Vegas, NV
Keyword-rich text links are like fuel for your search engine optimization (SEO). Our panel of SEO experts will evaluate your link health and propose the cures - both tactical and strategic. If you want to venture beyond directory submissions and into “link baiting” and social media marketing to supercharge your rankings, then this session is for you.
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Neil Patel, CTO, Advantage Consulting Services
Eric Ward, Founder, The Ward Group
Rebecca Kelly, Search Marketing Consultant, SEOMoz
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In this website audit published on Practical eCommerce, Netconcepts’ founder and President Stephan Spencer reviews one of the Internet Retailer 500 companies, Beachaudio.com. Stephan’s review came at a key moment for their business; they had performed an SEO overhaul of their site back in April.
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With Google’s Universal Search including everything from blog searches to images and maps, many companies are forced to take a hard look at branding in a different light. PJ Fusco, Lead Strategist for Netconcepts, writes:
To control your brand messaging and online reputation in Google and other search engines that now provide blended results, you must leverage vertical venues and prioritize optimization of those elements most applicable to your online business.
In this two-part article, Fusco starts with the basics of image optimization. To read this compelling article about images and your company’s brand, visit ClickZ here for Picture This, Part 1.
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Stephan Spencer writes, “The more effectively you delegate, the faster you will excel in your career. Even if you don’t have any direct reports in your job function—perhaps you are in an entry-level marketing assistant position—you can still delegate by having one or more virtual assistants, or “VAs.” In this article, Stephan talks about how savvy resource management can affect your bottom line.
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“Search engine optimizing for the “Long Tail” is fundamentally different from optimizing for the head. Therefore, it’s important to initially point out that the strategies and tactics for “Long Tail” SEO are more automated and extensible than for traditional SEO,” writes Stephan Spencer, President and Founder of Netconcepts. In this article about the “head” vs the “long tail,” Stephan writes about how you can capture the “long tail” to help your site.
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PJ Fusco, Lead Strategist for GravityStream, blends her traveling experiences with SEO “best practices.”
“I’ve been on the road the past couple weeks, looking for my luggage in North Carolina, doing carry-on only for two days in Texas, and estimating the odds of getting the same crabby cab driver for two consecutive days in San Francisco.
These are my three reasons why you shouldn’t bother to read this column. Unless, of course, you’re curious about how I’m going to bind each of these ridiculous-to-sublime events into a little SEO (define) insight and advice.”
For more about SEO good habits that can be gleaned from real life relationships, cab drivers, and luggage checks, read PJ Fusco’s ClickZ article available here.
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Colorado science teacher, marketing guru, and Netconcepts’ GravityMarket client, Steve Spangler sits down with Simona Covel, reporter for the Wall Street Journal to discuss his blog’s successful impact on his business.
In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.
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In this article written by Chris Smith, lead strategist for Netconcepts, he takes a hard look at spending your PPC budget on search ads that use your company’s brand name (and variations thereof) as keywords. Read more and find out why it’s important to promote your brand through paid search.
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Phone: (+64) 9 476-4601
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